As the pace of the retail industry accelerates, and COVID-19 impacts businesses globally, we understand that having the agility to drive innovative and sustainable operating business models will differentiate your brand from the competition. We believe this is an increasingly important issue to manage if you are to remain relevant in the marketplace.
The combination of uninteresting retail experiences and online presence that is not aligned sends a mixed message to the consumer, diluting your brand, and diminishing the shopping experience. Aligning these two experiences to your brand promise with a customer-centric approach will strengthen your brand strategy with a clearer value proposition to consumers. In a global economy, this is more critical than ever before.
MMG’s team of former Disney executive experts led the global retail development “Center of Excellence”. It was a dedicated global organization chartered with designing and developing all retail locations across the Walt Disney Parks and Resorts business segment, including Theme Parks, Resorts, and Cruise Line.
Challenged with the singular purpose of
“creating magical memories that last a lifetime”
Our expertise and industry insights include, branded, co-branded, and themed experiential environments, corporate alliances, merchandising of fashion apparel, jewelry, co-branded luxury products, licensing, sports, art galleries, souvenirs, consumables, holiday and seasonal programs, pin trading, toys, and photo imaging, to name a few. Our clients range from small and medium-size companies to industry leaders in a variety of channels.
We put the POP in the SHOP
We advise across all functions of the retail enterprise in both bricks and mortar and digital channels.
Our retail studio of expertise enables you to create, implement, and elevate experiential environments and experiences. We optimize operating platforms more efficiently and create a highly effective customer-focused culture throughout your organization by driving leadership development and training, manage change, increase productivity, and maximize capital investments. We flourish in an ever-changing and unpredictable industry. Our functional experts can also create detailed programs that enable you to maximize ROI through the implementation of measurable metrics.
We help you with end-to-end transformations - from concept assessment through implementation. We evaluate redesigning the physical flow of the space, maximizing productivity initiatives, creating, and implementing strategic placement of the ‘WOW’ factor throughout the consumer’s shopping journey.
We help you develop the merchandise presentation creative process to support, assist, and implement new projects, seasonal floor re-sets, launching new products, and brand strategies. Our programs support training and educating operations teams on the merchandising techniques and standards that maintain the environment for the optimum guest experience.
We improve top and bottom-line results by optimizing all operating platforms within a business. We help you build operating guidelines, processes, and organizational platforms supporting the retail experience. We specialize in optimizing and monetizing businesses by keenly leveraging their products and services, building effective pricing and promotional strategies, and creating a highly effective, customer-centric culture throughout the organization
Covid-19 has impacted how we will lead today and in the future. With more decentralized decision-making, organizations must drive leadership more effectively throughout the organization, requiring a new approach - not just for top leaders, but for all team members you are training as future leaders of tomorrow. MMG experts have practiced Disney's Great Leaders Strategy and understand how to craft a leadership development and training program specific to your company’s needs today and into the future.
We co-create online digital strategies with you to better align the bricks and mortar and online experience and build a digital road map for implementation. We partner with your creative agency to optimize digital experiences, creating a seamless online and offline experience for shoppers. We incorporate technology into the experience with Shopper Insights and Motivation, Smart Signage, and Mobile engagement. We leverage our expertise in retail to develop a mobile shopping experience that enhances the overall experience.
Consumers are driven by experiential activities that influence future purchases. We create and customize imaginative signature retail brand experiences and events, steeped in story-telling, that drive customer engagement, increase revenue, and create lasting memories.
Each event is tied to revenue generation, the diversity of your customers, and includes retail purchase components. We partner effectively on event strategy with your tenants, sponsors, and operations team to establish collaborative synergy for flawless delivery.
From exclusive invitation-only events, pop-ups, and performance venues, to large-scale holiday celebrations, themed and branded festivals, our events are designed for high impact.
Capital projects require effective investment in the appropriate areas at the right time to support brand strategy and create an exciting shopping experience. When reviewed collectively, CapEx typically receives insufficient management attention or control, causing inefficient capital allocation and poorly prioritized project portfolios. We help you optimize your retail portfolio and investments, through budget analysis and re-alignment, organizational alignment of design teams, and project organizations with the appropriate capabilities to innovate, leverage, and invest capital effectively to maximize the guest experience.