Experiences create memories. And it’s those memories that bind us together as families and friends and create powerful connections between all of us. One of the most powerful ways to capture memories is through photography and video.
Social media has created a sharing economy people are constantly searching for sharable content to post to their Instagram, Facebook, and TikTok feeds, and brands are hoping to be included to boost their marketing reach. Theme parks, resorts, restaurants, iconic locations, cruise ships, and interactions with beloved characters all provide rich opportunities to create magical moments that can be turned into both revenue-generating opportunities and social media content generation engines.
Experiences with no souvenir photography operations may need assistance in getting started, while other locations that offer the service are under significant pressure to generate incremental profit. Adding to the confusion are new image capture technologies and business models. It is in this environment where MMG provides the most value.
You might not be aware, but Disney theme parks are collectively one of the largest photography businesses in the world. Hundreds of thousands of photos are taken daily at its theme parks and cruise ships and at other on-property events. Memorable images of all tyes are captured – from roving photographers, on rides and roller coasters, at character meet-and-greet, weddings, conventions, sports, endurance races, and even studio portraiture. Operational models vary from in house, to fully outsourced, and even a couple of hybrid versions.
MMG expert Rob Mauldin spent over a decade developing and growing the cruise line and US theme park photo service. He and his team collaborated and consulted with the worldwide Disney parks to expand the photo service at those locations. Rob has overseen significant investment and multiple transformations of the Disney business and is a keen observer of the broader global photography industry.
We develop new businesses and refine strategies for existing ones.
As many companies struggle to keep up with the changes in customer behavior, the convergence to mobile, and the constant pressure to grow profits, we are frequently asked, “What should I do?", "Should I go all-digital?", "Do I need an app?", and a host of other questions. While every experience is different and has different goals, the challenge is very real. We work with businesses to provide recommendations and expedite conversations with companies that can deliver technology or even provide full turn-key operations reducing the time from idea to execution. We will also assist in sorting through the many options available to evolve your business to maximize profit and impact. We start with a strategic approach. Our insights include plenty of quick-win examples and valiant attempts that didn't quite pan out.
MMG assesses your operational excellence, efficiency, pricing, product strategy, technology, and strategic plan, and provides insights and recommendations to elevate your customer experience and profitability. If it’s a strategic plan you are lacking, we help you plot a path forward.
Our customized assessment will help you evaluate your end-to-end customer journey, in both the physical and digital space. We walk a mile in your customers' shoes and leverage those observations and findings to boost your service, execution, and brand. This is not a run-of-the-mill secret shopper activity providing feedback, but executive-level experts that will provide detailed observations, context as to how hits and misses are impacting your brand, and specific recommendations on how to build solid and effective internal controls that will allow you to maximize efficiency and accountability.
We gather and evaluate information on how your employees feel about the employee experience and how your customers feel about the customer experience. We also dig deep into your efficiency and evaluate every aspect of your leadership structure and day to day operations.
Theme park operations are our bread and butter. Whether photographers are at the entrance of your theme park, operating locations at your rides, integrated into your character operations, or even taking photos at dining locations, our experts understand how to integrate them into the fabric of the theme park environment. We have experience as both the experience/brand owner and the photography operations department. Every location is different. In some locations, the park owner’s goals are focused solely on local sales and in-park monetization of the photo business, while in other locations experience/brand owners see value in leveraging photography to boost seasonal and annual ticket sales and provide broader marketing value. We provide valuable perspectives and insights on that evolution.
We can help you refine and optimize your current operation, integrate advanced digital platforms, mitigate digital transformation costs, and develop a roadmap to the future that improves your business performance and delivers on your brand promise.
Cruise ship photography is advancing not because of new ideas and creativity in the photographic experience, but from the significant pressure (we would call it a technological arms race) from the broader digital platform enhancements cruise lines are investing in. Gone are the days when cruise ship photos were only available for sale on the ship or in a photo gallery. Cloud technology has changed that model forever. COVID-19 has put significant pressure on shipboard gallery experiences that traditionally pack passengers into tight spaces at the end of the cruise to browse photos. We can assist in evaluating how, where, when, and with whom to invest and plot a strategy that connects to your broader strategic goals, boosts profitability, and gives you confidence that you are spending on the right things at the right time.
Are you a technology company with an idea? Do you have a new photo product that is exploding into the marketplace? We speak to LOTS of companies in the industry and are always on the lookout for new ideas, technology, creativity, and products. If your product or service has merit, MMG may be able to assist you with introductions to decision-makers to break into new markets. We are constantly looking at innovations both inside, and outside, the photo industry for new applications and integrations.
Take advantage of our network and industry knowledge to assist in getting your idea to market and expanding its reach.