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Business Strategy & Feasibility Studio

Building Experiences by the Numbers

Our Disney experience taught us to balance three key elements: the guest (customers), the cast (employees), and the business (financial results).  This “three-legged stool” requires balanced decisions about resource allocation in order to deliver a positive return, improve the overall experience, and enhance the brand.  

To keep this three-legged stool from wobbling, financial discipline must be embedded in every key decision, from large-scale capital projects to day-to-day operations.  This results in informed, bottom-line decisions that are measured, modeled, and evaluated to deliver on your brand promise - profitably.

WHO WE ARE

MMG experts held roles in finance, business development, and strategic planning, working on countless businesses – from start-ups like Disney Cruise Line, Shanghai Disneyland, and Disney’s PhotoPass Service to enhancements and expansions like new Disney Resorts, major theme park expansions, and Disney’s FastPass system.  We are skilled strategists and leaders with the proven ability to develop sophisticated analyses to determine feasibility and returns, incubate concepts, and drive solutions that increase revenue and profits – all the while balancing the overall customer and employee experience.


And, boy, have we worked on a lot of projects that never happened!  

WHAT WE DO

 Strategy is where creativity intersects with business.


We combine analytics, strategic insights, and an entrepreneurial mindset to solve complex problems and drive growth in large- and small-scale business ventures – both new and existing.  We are cross-functional collaborators with the ability to rapidly synthesize information and input across multiple stakeholder groups.  

We help you and your leadership team sharpen pro formas and business models, answer key operational questions, manage risk, and optimize your business performance. We help you make informed decisions on prioritizing your strategic focus, managing investment and human capital allocation, and we recommend the best path to get from insights to execution.  

Portfolio of Products

Business Assessment & Optimization

Business Assessment & Optimization

Business Assessment & Optimization

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We offer strategic planning services to help your organization assess the current state of your business, identify challenges and opportunities, and develop strategies to grow profitably.  Our services include:


  • Analyzing key financial and transactional data and key performance indicators.
  • Driving cross-functional business reviews/reports, working with various stakeholders to synthesize complex information into a digestible manner.
  • Identifying challenges and opportunities your business currently faces.
  • Evaluating marketing plans, pricing, promotions, and distribution strategy.
  • Assisting you in formulating business strategies that will best position your company for the future.
  • Supporting special projects and assignments to identify and outline problems and potential mitigation options.


Feasibility & Market Analysis

Business Assessment & Optimization

Business Assessment & Optimization

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Whether you are a large company evaluating an expansion of your business or an entrepreneur developing your business plan, we can help you analyze your new venture’s potential for success. Our services include:  


  • Development of a detailed pro forma, including maximum supportable investment, projected annual revenue, costs, operating income, etc.
  • Calculation of key financial metrics (NPV, IRR, ROI, etc.).
  • Sensitivity analysis to understand the impact of changes to key assumptions.
  • Ongoing support in explaining and presenting financials.
  • Demand forecasting for new ventures.
  • Market analysis and competitive assessments to understand the local business environment.

Lead Experts

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contact us today for a free consult
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