Longtime Disney Executives and Experts. Available Now to Consult.
400+ years of practical Disney expertise to assess your experience, review your plans, and elevate your game.
The MagicMakers® Group
We bridge the gap between Brand Promise and Operational Excellence.
MMG's 400+ years of deep Disney experience as former longtime executives and experts, plus other industry multi-disciplinary expertise, represents one of the most diverse teams of practitioners in the marketplace. We connect every dot from driveway to driveway.
MMG's Studios of Expertise assist our clients in developing, implementing, and maintaining experiential environments, optimizing operating platforms, and creating a highly effective customer-centric culture throughout the organization. Our Studios can be found in the 'Industries' and 'Functions' menus above.
With COVID-19 and other environmental factors impacting businesses globally, we understand that having the agility to drive innovative and sustainable operating business models efficiently will separate your brand from the competition. We believe this is an increasingly important issue to manage if you are to remain relevant in the marketplace.
Our Operational Assessments quickly identify gaps and provide a roadmap for success. We boost leadership competency by implementing leadership development and training plans, navigating change management, supporting cultural transformation, increasing productivity, and maximizing business optimization. Disney is the "D" in our DNA. MMG experts also have significant tenure at other leading companies including, Apple, Bare Escentuals, BMW of North America, Burger King Corp., Darden Restaurants, Elizabeth Arden, Expedia, The Gap, Hallmark, Home Shopping Network, JC Penney, the Lakeland Magic (NBA G League), Las Vegas Sands Corp., Legends Hospitality Management (Dallas Cowboys Stadium), Mercantile Stores Company, MGM Resorts International, Nike, Norwegian Cruise Line, Rosenbluth International, Royal Caribbean International, SeaWorld Parks & Entertainment, Silversea Cruises, Simon Properties, Total Travel Management, Universal Orlando, Williams-Sonoma, Windstar Cruises, and Wyndham Vacation Ownership.
Your Source for...Practical. Disney. Expertise.
Who We Are
Who We Are
Who We Are
MMG’s team of longtime Disney executives and experts have over 400 years of Disney leadership experience that led key departments and lines of business across the Global Walt Disney Parks and Resorts business segment, including – Theme Parks, Resorts, Waterparks, Timeshare, and Cruise line, as well as ESPN, the worldwide leader in sports.
Our expertise includes cultural transformation, team member engagement, leadership development and training, sales, customer relationship management, consumer data strategy and analytics, innovation and consumer insights, retail design & development, visual merchandising, strategic communications, alliance development, business development, and emergency management strategy. We've worked with clients ranging from small and medium-size companies to industry leaders.
What We Do
Who We Are
Who We Are
We advise across all functions of the enterprise, infusing practical expertise into your teams and addressing your specific challenges. We work with you to assess and reimagine your experience, refine your strategy, and give you practical insights into opportunities and risks.
Our implementation approach will help deliver on your brand promise and drive a positive ROI through measurable results.
We understand how various COVID-19 social distancing requirements have impacted your ability to make the appropriate changes to move your business forward. MMG experts are available to work with you VIRTUALLY to address your challenges and get you back to serving your valued customers safely.
Our Key Areas of Focus
Experience Assessment and Development
Experience Assessment and Development
Experience Assessment and Development
We help clients in end-to-end transformations, including implementation. From experience assessment (if you have a current business) to experience development (if you want to re-imagine your experience or are starting up). Our group can assess plans and drawings for experiences in design and assess working operations. Because our roster
We help clients in end-to-end transformations, including implementation. From experience assessment (if you have a current business) to experience development (if you want to re-imagine your experience or are starting up). Our group can assess plans and drawings for experiences in design and assess working operations. Because our roster includes BOTH operational practitioners AND data and insights experts we can evaluate every aspect of the customer journey ensuring a seamless guest experience that supports your brand promise.
Operational Excellence
Experience Assessment and Development
Experience Assessment and Development
We have a track record of improving top and bottom-line results by optimizing all cross-functional operating platforms within a business. We help clients build operating guidelines, processes, and organizational platforms supporting each experience. We specialize in optimizing and monetizing businesses by keenly leveraging their products
We have a track record of improving top and bottom-line results by optimizing all cross-functional operating platforms within a business. We help clients build operating guidelines, processes, and organizational platforms supporting each experience. We specialize in optimizing and monetizing businesses by keenly leveraging their products and services, building effective pricing and promotional strategies, and creating a highly effective, customer-centric culture throughout all areas of an organization.
Business Optimization
Experience Assessment and Development
Business Optimization
CapEx and OpEx require effective investment in the appropriate areas at the right time to support your brand strategy and deliver a memorable experience. When reviewed collectively, CapEx typically receives insufficient management attention or control, causing inefficient capital allocation and poorly prioritized project portfolios. We
CapEx and OpEx require effective investment in the appropriate areas at the right time to support your brand strategy and deliver a memorable experience. When reviewed collectively, CapEx typically receives insufficient management attention or control, causing inefficient capital allocation and poorly prioritized project portfolios. We help our clients optimize their portfolios and investments, through budget analysis and re-alignment, organizational alignment, and project organizations with the appropriate capabilities to innovate, leverage, and invest capital effectively to maximize the guest experience and ROI.
Cultural Transformation, Creative Leadership Development and Enterprise Training
Cultural Transformation, Creative Leadership Development and Enterprise Training
Cultural Transformation, Creative Leadership Development and Enterprise Training
A purpose-driven culture delivers long-term success. That starts with your leaders. COVID-19 has impacted how we will lead today and in the future. With more decentralized decision-making, organizations must drive leadership more effectively throughout the organization, requiring a new approach - not just for top leaders, but for all te
A purpose-driven culture delivers long-term success. That starts with your leaders. COVID-19 has impacted how we will lead today and in the future. With more decentralized decision-making, organizations must drive leadership more effectively throughout the organization, requiring a new approach - not just for top leaders, but for all team members you are training as future leaders of tomorrow. The MagicMakers Group experts have practiced Disney's Great Leaders Strategy and understand how to craft a leadership development and training program specific to your company’s needs today and into the future.
Consumer Engagement
Cultural Transformation, Creative Leadership Development and Enterprise Training
Cultural Transformation, Creative Leadership Development and Enterprise Training
The MagicMakers Group understands that proper consumer engagement must include a holistic approach and commitment to participation from every level of management and team members when engaging with consumers. Our engagement expertise in mixed-use properties includes retail, integrated resorts, hotels, theme parks, cruise lines, sports, en
The MagicMakers Group understands that proper consumer engagement must include a holistic approach and commitment to participation from every level of management and team members when engaging with consumers. Our engagement expertise in mixed-use properties includes retail, integrated resorts, hotels, theme parks, cruise lines, sports, entertainment, performance venues and timeshare. We pride ourselves on developing programs that consistently integrate and deliver on your brand promise to your consumers every day, 24/7.
Creativity & Innovation
Cultural Transformation, Creative Leadership Development and Enterprise Training
Creativity & Innovation
Inspired by our Disney heritage, we think of creativity and innovation as a discipline; a skill that can be taught, learned and perfected with practice. We also feel that design thinking is the best way to teach and practice the skill of ongoing innovation, which is absolutely necessary in this ever-changing business landscape. Through ou
Inspired by our Disney heritage, we think of creativity and innovation as a discipline; a skill that can be taught, learned and perfected with practice. We also feel that design thinking is the best way to teach and practice the skill of ongoing innovation, which is absolutely necessary in this ever-changing business landscape. Through our live and virtual sessions, hosted by expert innovation catalysts and practitioners of the craft, we teach a proven innovation and creative problem solving method that puts consumers at the forefront of everything we do, ensuring your company creates new and novel ideas to solve challenges both big and small.