Meet Our Experts

Creativity & Innovation Catalyst

Sura draws on her experience as a former Global Innovation Catalyst at Disney, as well as a tech & luxury entrepreneur and challenger strategist at the What If Innovation Group.  She also honed her particular set of skills at Synectics and EatBigFish, and continues to share her creative insights as an adjunct of the Singularity University.Sura pushes the boundaries of the conventional, facilitating the unlocking of infinite possibilities to both align with and create disruptive growth for Fortune 500 companies. 
She has spoken globally at innovation conferences, corporations and associations. She invites delegates to consider what is possible when we think differently together, collaborate and approach things with a mindset of abundance. The collective brain has the capability to innovate, create, and contribute more than any single individual among us.  She helps individuals, groups and organizations reach their full creative and innovation potential together, igniting cultures to create big change.
A London native, Sura relishes the opportunity to experience different cultures, having moved 11 times by the time she was 11.  She is an alumnus of AltMBA and Hive.

Luxury Retail Brand Strategy & Product Development

Laurie is a multi-channel retail and wholesale executive providing over 30 years of leadership at top global brands including The Walt Disney Company, Nike, Apple, Bare Escentuals, William Sonoma and Hallmark.  Her passion for quality products and the customer experience has been the common thread through her retail career. As a member of the senior leadership teams of diverse brands and organizations, Laurie gained a strong understanding of the power and responsibility of delivering on a brand promise.

A widely-regarded expert in developing and executing merchandising strategies and re-imaging the customer experience, Laurie is also adept at business process redesign and operational improvement.  She understands the everchanging expectations of customers in an ever-evolving retail landscape. 

During her diverse career, Laurie has led brands through periods of great change.  She understands how to align the strategy, business goals and human capital to ensure success, and she appreciates that retail is a team sport where working cross-functionally delivers results.

Laurie’s multi-faceted retail background includes all retail formats and virtually all product categories. From startups to specialty, to Fortune 500 companies, from brick and mortar to omnichannel retailing, Laurie has been on the leading edge of all of them. The deep well of practical experience from which she draws allows her to provide unique insights about the retail environment. 

Through her inspirational leadership, boundless energy and vast experience, Laurie drives vison, change, and results in organizations of any size. 

Laurie holds a bachelor’s degree in Textiles and Clothing and Business from Iowa State University.

Strategic Planning, Valuationand Financial Modeling

With over 25 years of experience in strategic planning, valuation and financial modeling, and revenue and profit maximization, Joanna has a proven track record for combining analytics and strategic insights to solve complex business challenges and drive growth. Her experience has spanned the travel and entertainment industry, including theme parks and attractions, hotels, timeshare and fractional ownership, airlines and travel agencies, and retail, dining, and entertainment.  Joanna spent 15 years at the Walt Disney Company in key leadership positions across business development, strategic planning, and finance. She led feasibility analysis and valuation for major new projects across most of Walt Disney World’s lines of business. She also spearheaded long term strategy development for the company’s Information Technology and Entertainment departments.  

Joanna holds BA in Economics from Bucknell University, and an MBA from the University of Virginia’s Darden Graduate School of Business.

Industrial Engineering and Process Optimization

An accomplished process improvement expert with over 20 years in the hospitality and tourism industry space, Rowland excels in improving the end-to-end value chain. His professional experience includes senior leadership positions with The Walt Disney Company, Gap, Burger King Corp, and Wyndham Destinations.

Rowland leverages disciplined process and operational analysis techniques to transform products, programs and customer experiences in ways that optimize top and bottom-line value.  

He succeeds in delivering ROI by:

• Optimizing workflow between employees.
• Developing role specific productivity targets, increasing transaction capacity by reducing cycle time.  
• Transforming business processes, documenting technical requirements and modeling operational impacts supporting enterprise technology deployment. 
• Conducting quantitative and qualitative user experience testing that optimizes system design, resulting in greater adoption.
• Developing analytical operation models that guide scenario planning and decision-making, minimizing waste and capital expense.
• Determining labor standards and developing planning tools that improve labor utilization and budgeting accuracy.

Rowland earned his Bachelors and Master of Science degrees in Industrial Engineering from the University of Miami (FL).  He is certified in Lean Six Sigma from the Institute of Industrial and Systems Engineering, and Project Management from the Project Management Institute.

Digital & E-Commerce

In an ever-changing landscape of customer-centricity, Gabryel has a successful track record of combining his data analytics expertise with his experience in technology platforms to solve complex organizational problems.  A passionate “data geek”, Gabryel’s ability to create order out of data chaos has allowed him to develop strategic approaches for creating new growth drivers, while delivering a more personal relationship with the customer and significantly improving the customer experience.

During his 20 years at the Walt Disney Company, BMW, Darden Restaurants, Silversea Cruises, and Universal Orlando Resort, Gabryel honed his passion for the importance of using data to put the guest first and create a memorable (and profitable) customer journey.  In doing so, he enabled these top companies to drive additional business value from their data through CRM, customer experience journey mapping, digital strategies, marketing program optimization, and data-driven organizational design. Throughout his work, he continued to optimize the holistic customer experience approach. 

Gabryel holds a Bachelor’s Degree in Management Information Systems from the University of Central Florida, and an MBA from Stetson University.

Hospitality Strategy & Premium Service Development  

A talented and engaging hospitality executive, Barry has compiled an impressive breadth of experience in a multitude of successful Disney businesses over his 37-year career.  His business savvy and empowering “people first’ leadership philosophy helped deliver world-class personalized guest, member, and customer experiences by developing a culture that supports the flawless delivery of service excellence.  Barry leads with influence and purpose, establishing sustainable processes and ensuring all stakeholders are enrolled, engaged and enabled. In this way, Barry has been able to transform cultures into consumer centric, customer responsive and growth-driven teams that deliver revenue and margin improvements through innovation, new business development, cost optimization and mutually beneficial strategic partnerships.

Best known for his passion in hospitality, luxury, and premium services, Barry concentrates on guest relations management and operations, driving the brand experience to align with a company’s personalized and customized engagement goals. His performance-driven skillset has brought successful innovation to major brands throughout his career including the Walt Disney Company, the Dallas Cowboys organization, and ClubCorp, delivering record revenue growth and significant cost optimization during his tenures. Barry’s eye for hospitality innovation was a key component in creating and launching Disney experiences to elevate the brand into the premium, luxury market while building and nurturing relationships with potential and existing customers.  This resulted in a successful model to improve intent-to-return, generate incremental revenue, and increase brand loyalty. Several of these premium experiences include:

• Golden Oak at Walt Disney World – A premier, luxury private club and community, optimizing the owner experience at every level including VIP experiences, premium services and events, clubhouse operations, restaurants, and transportation.
• Club 33 – Walt Disney’s own private membership clubs in each of the Walt Disney World theme parks. 
• Walt Disney World Spas and Salons – Reimagination of this business, creating a brand-within-a-brand, launching ‘Disney’s Character Couture’

Barry holds a Bachelor’s Degree in Business from the University of Central Florida and an MBA from the University of Phoenix.

Cross-Functional Theme Park Operations, Program Management, and Signature Events

A motivational, strategic, and integrity driven operations executive, Robert has a proven track record of improving top and bottom line results by optimizing all operating platforms within a business.  His 33 years with Walt Disney Parks and Resorts took him all over the world, affording him the opportunity to build operating processes and organizational platforms supporting Merchandise, Attractions, Food & Beverage, Custodial Services, and many other lines of business. Robert specializes in optimizing and monetizing businesses by keenly leveraging their products and services, building effective pricing and promotional strategies, and creating a highly effective, customer-centric culture throughout the organization and across all operating areas.  

As a member of Disney’s Theme Park Executive Teams, he has vast experience with overall master planning, program management, emergency preparedness, signature special events, and many other unique disciplines.

Creativity & Innovation Catalyst

MAGICAL INNOVATION & CREATIVITY DUDE! Lee is a 5-star Innovation Catalyst, Keynote Speaker, Workshop Leader, Culture-Change Agent, Design Thinking Trainer, Avengers and Stars Wars fanboy and overall MAGICAL DUDE! Lee brings a wealth of experience as a Certified Master Facilitator and long-term innovation agent. During his 32 years at The Walt Disney Company, he helped create some of their most impactful marketing campaigns, memorable guest experiences and real-time operational efficiency changes. He offers his magic and wisdom in a mix of training, interactive workshops, facilitated idea sessions and inspiring keynotes around the world.

-  Lee can TRAIN your team to think more creatively; helping them solve challenges and invent incredible new things, all while changing mindsets to innovate more often. 

-  Lee can help your team INVENT solutions to your business challenges by facilitating a structured problem-solving process to help people think differently. 

-  Lee can provide bite-sized innovation and creativity WORKSHOPS and KEYNOTES, which are as enlightening as they are motivating. 

Lee holds a Bachelor of Science Degree in Marketing and Management from Webber International University.

Brand Marketing, Digital Marketing, Creative Leadership, Marketing Process Design

An accomplished marketing executive, Jeff has a track record of driving business results for some of the world’s most iconic brands, including Disney Parks and Golf Channel.  His secret to “unlocking the magic” is creating connections with consumers and translating strategies and insights into big, organizing creative ideas.  A consumer-centric marketing executive, Jeff balances the “art and science” of marketing by bringing a combination of strategic, analytical and creative skills to every marketing challenge he tackles.

Jeff’s successes include leading the post-Great Recession recovery of Disneyland Resort where he repositioned the Disney California Adventure Park and launched Disneyland’s Diamond Celebration resulting in significant attendance, occupancy and passholder growth.  A former advertising executive, Jeff honed his expertise in brand storytelling and positioning at Disney where he launched and positioned a number of businesses, parks and attractions in his 22-year Disney career including Disney Cruise Line, Adventures by Disney, Aulani and Disney’s Animal Kingdom.  

A native Minnesotan, Jeff holds a Bachelor’s degree and an MBA in Marketing from the Carlson School at the University of Minnesota.

Luxury Retail Brand Strategy & Concept Development

Tony Mancini is a corporate luxury brand industry thought leader of 25+ years and has held executive leadership positions for some of the world’s most successful domestic and international luxury retail and hospitality development companies including The Walt Disney Company, MGM Resorts International, and Las Vegas Sands Corp. Tony’s C-suite experience and exceptional track record spans the creation and implementation of $3B+ in development for world renowned brands in mixed-use properties that include retail, hospitality, integrated resorts, hotel casino resorts, theme parks, cruise line, entertainment/performance venues, and timeshare. 

A visionary, creative, and transformational leader, Tony brings a wealth of knowledge in multiple industries assessing and implementing unique lines of business and consumer guest experiences. With the diversity of products in his portfolio, and extensive background, Tony has directed complex multi-cultural teams of professionals in highly charged work environments providing decisive leadership, and streamlining the decision-making process into actionable business plans, while cultivating collaborative partnerships with executives and key internal and external stakeholders. Under his leadership, Tony and his teams have received numerous design awards in recognition of achievements and contributions in the Retail & Hospitality Industry. 

Strategic Communications and Alliance Development, Media, and Events

George is a strategic communications and alliance development executive who creates value through his partner-centric relationships.  Widely known for his optimistic, creative, candid, nimble and lean budget-minded solutions, George has a track record of successfully leading highly-visible strategic projects for large organizations with multiple business lines. His innovative approach provides customized solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.  George deftly breaks through the clutter with proven strategies in reputation management, crisis mitigation, social and traditional media optimization, publicity, B2B, B2C and internal communications, multi-media production and community affairs. George spent more than a decade in executive roles at ESPN and The Walt Disney Company, based at Walt Disney World, with responsibility for overall administration, development, ideation, tactical operations and financial management of communications and publicity campaigns designed to raise awareness, generate buzz and increase consumer use of Disney’s multi-media platforms and related products.  

In his post-Disney/ESPN career, George has become a valued resource to sports leagues and business partners of the PGA Tour, LPGA, Major College Football, NFL, English Premier League, NASCAR and the Walt Disney World Resort. He can frequently be found coaching C-suite executives and celebrities on delivering desired messages in the most impactful way.  George began his career in broadcasting, and for more than a decade served in national correspondent and producer roles for NBC and CBS, which included logistical planning and reporting from four Olympics, eleven Super Bowls and scores of other major sporting events.

A faculty member at Full Sail University, George created and teaches the Sports Business Models curriculum for the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree programs. He teaches other courses at the university including entertainment business and public relations.  

George holds a Masters in Business Management from Troy University, and a Bachelor’s Degree from the University of Central Florida.  In 2020, George was awarded a certification in hospitality and tourism management from Florida Atlantic University.

Enterprise Emergency and Crisis Management

Scott has dedicated his entire career to building networks and relationships to ensure that an organization is as prepared as it can be before, during and after a crisis event. For the past 16 years, Scott has had the pleasure of working with many different companies in the private, public and nonprofit sectors in the areas of Security and Emergency/Crisis Management.  During the last 7 years, he has concentrated primarily on Emergency and Crisis Management at the Walt Disney World Resort, which welcomes over 58 million visitors per year.  His specialties include Severe Weather Planning, Special Event Planning, Emergency Operation Center Design and Management, Crisis Communication, Emergency Preparedness Training and Exercises, and Incident Command Operations. Scott holds BS in Criminology from Florida State University, as well as multiple certifications from FEMA.  Scott serves as a Adjunct Professor for the Masters program in Emergency Management at Florida International University in Miami.

Hotel / F&B Operations and World Class

Customer Service Delivery

An inspiring, charismatic, guest-centric and results-driven operations executive, Norm possesses broad experience in the hospitality industry including the Walt Disney World Resort, Hyatt Hotels, and Rosewood Hotels.  As General Manager of Epcot’s Food and Beverage portfolio and numerous Disney Resorts, Norm led large teams that developed and delivered large scale signature guest experiences that were truly magical.  Among these is the world-renowned Epcot International Food and Wine Festival. Norm also served as GM of Disney’s All-Star Movies Resort, Disney’s Animal Kingdom Lodge, Disney’s Coronado Springs Resorts and Convention Center, Disney’s Grand Floridian Resort and Spa, and Disney’s Polynesian Resort.  

Norm’s mastery of establishing meaningful organizational cultures with his employees and guests helped him drive bottom line results for all lines of business, while achieving high customer experience scores at each of his resorts.   

Norm honed his business foundation at Baruch College and continued his strategic business development through leadership programs at Rollins College and Cornell University. Norm currently serves on the advisory board for the Bethune Cookman University School of Hospitality, in Daytona Florida.

Retail Operations and Leadership Development Strategy

Great service starts from within!  As an operations executive with over 20 years at the Walt Disney World Resort, Suzette led successful teams, large-dynamic businesses, and vivid guest experiences through her passion for service to others in a meaningful way.  This is center to her core belief that successful organizational cultures start from the top and from within the hearts and minds of each employee.  With a decade of executive experience as a General Manager at Disney, Suzette has led the retail portfolios for Disney Springs, Magic Kingdom, and Disney’s Animal Kingdom Theme Park.  Her extensive skill set also includes resort leadership as the General Manager of Disney’s Port Orleans Resort, champion for women’s initiatives and development, and a tireless mentor for aspiring individuals. Suzette loves to strategize on new value-added customer experiences and encourages clients to think outside-the-box to drive customer engagement ratings and profitability.  She helped launch enhanced shopping concepts for the World of Disney, as well as, the Bibbidi, Bobbidi Boutique and Pirate League Experiences.  Suzette evangelizes talking and listening attentively to customers.  It is through their insights and preferences that businesses can truly improve their offerings, and create world class experiences.

Suzette studied Business Administration at Valencia College in Orlando, FL. 

Consumer Research and Quantitative Analytics - "Measuring the Magic"

Candy is an accomplished executive with nearly 30 years of experience, in the public, private, and non-profit sectors. A masterful market researcher, excelling in both quantitative and qualitative studies, Candy has unparalleled expertise in developing a deep understanding of consumer attitudes and behaviors, and the unique ability to take complex research findings and share them in a compelling story to guide business decisions.  In her 17 years with Walt Disney Parks and Resorts, Candy was instrumental in developing the Guest Satisfaction Measurement program for all of Disney’s vacation offerings: theme parks, resorts, Disney Cruise Line, Disney Vacation Club and Adventures by Disney. Candy’s unique ability to convert research to insight and insight to action made her a valued partner to all lines of business. She also designed and implemented research processes to support Cast Excellence, Leadership Development, and Labor Strategies, and served as the ‘Chief Intelligence Officer’ for Disney Cruise Line – conducting all research to support and guide the current and expanding fleet.  Prior to Disney, Candy spent ten years in academia and public education where she designed program evaluations and educational research to assess curriculum effectiveness and the impact of both organic and operational factors. She also managed large scale assessment systems, developed large scale training for school-based test administrators, and created interpretation workshops for teachers and parents.  After leaving Disney, Candy spent seven years as Vice President at Integrated Insights in Orlando.  

Candy graduated from the University of Central Florida with both Bachelor’s and Master’s degrees in Communication with a focus on organizational communication and research design. 

Enterprise HR Engagement, Employee Training, and People Strategy

For 30 years, Michelle led key initiatives for Walt Disney Parks and Resorts in the areas of Human Resources, Employment, Communications, and Employee Engagement.  Because learning and development has always been in her heart and soul, it’s not surprising that she led the Disney University.  Here, cast members throughout Walt Disney World – from hourly new hires to seasoned executives – engaged in programs to further their operational and leadership skills.  With Michelle at the helm, Disney University became an educational Center of Excellence for the company.  Michelle believes that through innovative employee training and development, companies can achieve greatness.

Michelle holds a Bachelors in Communications from the University of Arkansas.

Operations & Leadership Excellence /

Experience Development & Launch

A seasoned executive with over three decades of delivering exceptional Disney experiences, Scot’s commitment to excellence brings maximum value to businesses. He embraces the notion that inspiring leadership is the true driver of business results.  Through his business insights, coaching, mentoring, leadership inspiration, and his emphasis on delivering quality operational service excellence, new product development, and business process improvement, Scot was able to lead through change and deliver impressive financial results for a company that prides itself on delivering magical memories that last a lifetime. Scot’s impressive Disney background included several key high-level roles.  As VP of Operations for the Hong Kong Disneyland Resort, Scot provided leadership for all operational areas, supporting thousands of cast members who serviced guests from around the world.  Scot’s focus on perpetuating a culture of hospitality while encouraging an agile environment that continuously improved the experience was a key driver in the success of the Hong Kong park.  As VP of Worldwide Safety Service & Operations Training/Documentation, Scot ensured that Disney’s global operations provided a consistent excellence and operated in a manner where the safety of guests and cast was paramount.

Scot also provided executive leadership for dozens of development projects including product launches, technology transformations, and business revitalizations. At Disney’s Animal Kingdom Theme park, he facilitated the integration of Animal Programs and Operations teams while also project managing the successful launch of animal experiences at the park. For MyMagic+, a suite of technology enabled solutions to enhance Walt Disney World resort guest experiences, Scot directed the site-wide operations team that developed innovative services and then brought them to life.  Scot’s strategic mindset, operational expertise, and engaging leadership style also provided key executive guidance at the ESPN Wide World of Sports, Walt Disney World Experience Development & Guest Relations, and Epcot Park Operations.

Scot holds a Master of Business Administration from the University of Florida and has served on advisory boards for graduate programs at the school.  He also served on boards for the Rosen School of Hospitality at the University of Central Florida and Junior Achievement.  Through his involvement in IAAPA and ASTM committees, Scot has contributed to the advancement of the attractions industry.

Cultural Architecture & Transformation

A talent development and culture change agent with deep experience in driving employee engagement, Chuck Salvo excels at helping companies deliver superior customer service.  Using his unique consultative approach, Chuck helps transform organizational cultures.  From small start-ups to large multi-nationals, Chuck has created programs to elevate and transform organizational reputations of these companies in their communities.  He is particularly proud of the work he led in rapid COVID-19 response planning, which allowed organizations to analyze, pivot, and re-align in an unprecedented environment. Chuck’s passion is leading people and developing high margin cultures, as well as helping organizations shape their own cultures into a competitive advantage.  Chuck’s mission to help people and organizations find their happy place.  He believes that any organization that has a clear understanding of its values and overall purpose is poised for greatness. 

Chuck holds a bachelor’s degree in hospitality management from East Straudsburg University, as well as a Culinary Arts degree from Johnson & Wales University.

Sports Media Innovation and Fan Experience Development

 David is a media executive with a proven track record for merging creativity and technology to help sports teams, universities, and venues to better engage with their fans through innovative content, activations, and new technology. He launched ESPN’s Sports Lab based at Full Sail University in Orlando and led teams to develop new technologies, content, media, and applications. Managing teams of engineers at the ESPN Innovation Lab, David developed unique products to engage viewers and sports fans. David has a passion for mentoring, leading, and developing creative talent.

As Creative Director at ESPN in Bristol, Connecticut, David led Art Directors, Designers, and Animators in creating award-winning content for properties including NFL, NASCAR, MLB, College Football, College Basketball, Golf, Tennis, and ESPNEWS.  David also played a key role in the re-branding of ESPN Wide World of Sports at Walt Disney World.  While at ESPN, he produced and directed live-action shoots for opens, sponsors, and marketing.

David is a faculty member at Full Sail University, where he teaches in the Sports Marketing and Media program. He also directs broadcasts and in-stadium presentations for major sporting events. David holds a Bachelor of Science Degree in Communication from Hofstra University and an MBA from The University of Hartford.

Global Contact Center Strategy & Operations

If you build from a base of care, compassion and concern for others, and continually reinvent your business to keep things fresh, engaging and exciting for everyone involved, great things will happen. Throughout his impressive career, Bob Simmonds has accomplished this by transforming businesses through top-line and bottom line growth, and creating value and opportunities for shareholders, stakeholders and employees. 

In the contact center environment, specifically, Bob specializes in finding the right balance between technology and people to provide the optimum customer experience. As Disney’s SVP of Global Travel Operations, Bob ensured that whether through a phone call, an email, a web chat, a text or even a letter, the Disney Reservation Centers created "Magical Memories that last a lifetime"​ for Disney guests from all over the world.  He did so while still driving industry-leading average order value for the company.  

Prior to Disney, Bob held executive contact center leadership and IT roles for leading global consumer and corporate travel industry companies such as Expedia, Rosenbluth International, Total Travel Management, and iTravel.

Bob is also a motivational and customer experience-focused speaker. He has delivered numerous keynote speeches for organizations globally.  

Bob holds a Bachelor’s degree in Finance from the University of Central Florida.

Themed Entertainment Design Innovation & Story-Telling

A visionary master story-teller and former Imagineering creative executive, Theron Skees has over 20 years’ experience assembling and leading multi-disciplined domestic and international teams.  A highly adaptive story evangelist who applies vision, strategy, focus and solution-oriented processes that advance design, Theron has a track record of delivering business goals and increasing brand equity on diverse projects valued from hundreds of millions to multiple billions of dollars. With a career spanning 30 years in Themed Entertainment, he is an organized creative leader and is exceptionally capable at managing multiple, concurrently running teams on very complex projects.  Highly respected in his field, Theron is a natural communicator who interfaces positively and professionally at all levels to get the job done.

Theron began his entertainment design career in the late 80’s as a scenic artist, sculptor and set designer for film and television. Transitioning to Theme Park design and construction in the early 90’s, Theron worked with Universal Studios in Orlando before moving to Walt Disney Imagineering in Euro Disneyland. In these roles, he managed the design, construction and execution of specialty sculpture and finishes in area development and attractions. In the mid 90’s, Theron worked as a product development designer for a start-up, hi-end electronics company, BSG Laboratories. He custom-designed sound systems and media for hospitality, dining and the personal electronics industries working with companies like Blockbuster Video, Darden Restaurants, Brinker International and J.W. Marriott.

Returning to Walt Disney Imagineering in 1997 as Art Director, Theron led the creative team at the Disney MGM Studios for many years, bringing to life experiences like Rock’n Rollercoaster, Magic of Disney Animation, Fantasmic, Lights! Motor! Action! Stunt Show and the 100 Years of Magic celebration. In 2006, he worked on the expansion of the Walt Disney Studios theme park in France, adding a new land featuring Hollywood Boulevard, Tower of Terror and the Stitch Encounter. In this role, he was responsible for the visual esthetic, experiential design and the overall story of these areas, managing teams that executed architecture, media, show, costuming, interiors and ride design. Relocating to Hong Kong Disneyland in 2008 as Director, Creative Development, Theron led the design and creative direction for the entire resort which included the establishment and management of a multi-national Imagineering creative team that worked on expanding the theme park with new attractions, entertainment and retail.  He also created a recruitment and scholarship program with multiple local universities to generate and sustain a creative talent pool.  Theron returned to the US in 2012 to lead the total re-imagination of Downtown Disney, transforming it into Disney Springs. As Executive Creative Director, he established, implemented, and oversaw the creative vision for this property through multiple disciplines and teams. The project included the addition of 90+ new, third party retail and restaurant tenants, hundreds of thousands of square feet of new property and architecture as well as transportation hubs, highway expansion, bridges and multi-story parking garages – all designed to align with a new storyline and creative intent, as well as adapting all existing infrastructure.  As Vice President and Portfolio Creative Executive, Theron’s last assignment with Walt Disney Imagineering was with Disney Cruise Line, overseeing multiple ship venue re-design projects, the early masterplan development of Disney’s new tropical destination and the design for three new ships. This included the early creative development work through to finish designs, the selection of design contracting firms world-wide as well as close partnership with the shipyard team through design and early construction. 

Using “Story” as the key element, Theron guides companies to deliver business goals and create emotional connections to their customers.

Merchandise Design, Product Development & Revenue Optimization

When it comes to Retail Product Development, Design, and Merchandising few can match Jane Tebbe-Shemelya’s track record of success in delivering comprehensive brand and product strategies that emotionally connect to the consumer and build brand equity.  As a member of the Disney Merchandise Leadership Team, Jane led merchandise short and long-term brand and product strategic direction including vision, concepts, client relationship management, P&L, vendor contracts, consumer insight and the implementation of the $100M+ Affinity Brands Division.  Jane spearheaded the development, design, sourcing, marketing, packaging and delivery of compelling, trend right, products for various Disney businesses including Disney Cruise Line, World of Disney New York and Disney’s Wide World of Sports.  Jane and her cross-functional teams delivered significant value for the Company through collaboration and coordination with Planning & Allocation, Product Development, Operations, Human Resources, Finance, Contracts & Compliance, and Store Design, resulting in some of the Company’s largest returns on investment.  Her success is also driven by her ability to optimize revenue by appropriately trimming cost – especially in the areas of marketing/print collateral, organizational design, and process improvement.  

In addition to her Disney career, Jane was the Corporate Vice President of Merchandise for SeaWorld Parks & Entertainment, where she oversaw the strategic direction and business plan development for the company’s merchandise division.  Jane’s vast retail experience also includes executive positions at Home Shopping Network, Elizabeth Arden, and Guy Harvey Enterprises.

Jane holds a marketing degree from the University of Florida and has held board member positions with the West Orange Chamber of Commerce in addition to the Florida Retail Federation.

Merchandising Strategy

A master merchandiser and gifted retail strategist, Dara was responsible for growing theme park merchandise brands domestically and overseeing strategic direction for global parks. 

As a key concept developer for Disney Theme Parks, Dara was instrumental in bringing to life the Bibbidi Bobbidi Boutique, Pirates League, Goofy’s Candy Company, Hanes Design a Tee, Grand Floridian Resort’s Princess Tea, Duffy the Disney Bear, Glow With The Show Ears, private label and co-branded development, as well as strategies and execution for Pin Trading and Vinylmation growth. She played a key role in growing franchises for Disney Princesses, Pirates, Tinker Bell, and Disney Channel properties. Dara developed strategies to grow theme park merchandise demand through signature events that focused on relevant products, while leveraging cross category partners to maximize opportunities. Dara also served as liaison between the Theme Park Merchandise division and other Disney businesses in order to implement company-wide initiatives.

Beyond Disney, Dara’s experience includes executive roles with Mercantile Stores Company, Simon Properties, Home Shopping Network, the Lakeland Magic (NBA G League), and a private equity investment group. 

Dara holds a a Bachelor’s Degree from the University of Central Florida and an Executive Certificate from the The Wharton School of Business.